3 Ways Improved User Experience Can Boost SEO Rankings
Search engines have placed greater importance on user experience in the last couple of years to determine results page rankings. Instituting complicated algorithms to return the most relevant search criteria is, at the end of the day, the primary goal of search engines to improve user experience. Improved user experience has therefore become integrated into many SEO campaigns:
3 Ways to improve user experience and boost a search engine ranking include:
1. Mobile Device Optimization
More and more people are using mobile devices to find what they are looking for online. Search engines are therefore boosting rankings for websites that are optimized for mobile devices. Websites should function optimally on a mobile device and not just on desktop computers, laptops or other traditional electronic devices. A web developer can assist in ensuring that a website is fully functional and optimized for use on a mobile device.
2. Low Bounce Rate
A bounce rate is how quickly visitors leave a site. The longer they remain, the better the user experience and therefore the higher the ranking given to the website. User friendly websites that provide value to visitors with condensed and informative content have lower bounce rates. Additional features such as live chat applications also lower bounce rates. A skilled and experience SEO consultant will use a wide range of different techniques to lower bounce rate while not compromising the flow of traffic to a site. For additional digital marketing and SEO resources, click here.
3. Loading Speed
The latest analytical data shows that search engine users will leave a site that doesn’t load within 5 to 10 seconds. Faster loading speeds improves user experience and therefore search engine rankings. Reducing the use of media such as video and images as well as compacting content can reduce loading speeds. Expert web developers can assist in ensuring faster loading speeds for individual web pages.